As many are aware, Gary Vaynerchuk revealed his Vee Friends NFT project on Cinco De Mayo on 5/5.
In preparation for this launch, I tried my best to familiarize myself with cryptocurrencies and non-fungible tokens, aka NFTs. Honestly, it’s a head-scratcher.
Trying to understand everything
I had a hard time wrapping my head around the fact that people are buying little avatars and doodles for insane amounts of money! I mean, some little doodles have gone for $300,000 or more! Woah!
Props to the people who made those and props to the people with the funds!
I kept trying to wrap my head around the mystery of what Gary could be creating. He had suggested having 1 to 3 ETH (Ethereum) available and ready to go in a Metamask wallet. Sure, there must be artwork involved; he’s been previewing some doodles. But there must be more to it.
But, I’ve been in the marketing and journalism field for more than a decade now, and NFTs still wasn’t making sense to me.
I’m also not someone who has the budget to spare, and I had open conversations with fellow marketers. I kept coming back to the fact that the only way I’d be willing to lay down 1 ETH (which at this writing is presently around $3,500) is if there’s some access to Gary or experience offered behind it.
The reveal
Well, Gary didn’t disappoint!
Yes, he’s offering so much more than doodles. While they’re certainly cool doodles with some meaning and content behind them, Gary is doing what I feel like NFT’s should have done from the start — give us an experience!
He’s launched VeeFriends. And according to the website, there will be “10,255 token NFT project consisting of 9400 admission tokens, 555 gift goats, and 300 access tokens; including many one-of-ones. All tokens are a three-year admission token to VeeCon, an annual super-conference.”
VeeCon website states it will be a “multi-day superconference where only VeeFriends token holders will experience an extraordinary lineup of content including iconic keynote speeches; aggressive amount of innovative and educational talks, panels and Q&A sessions; and many collaborative experiences including competitions, gatherings, and team sessions. In addition, there will be a bevy of entertainment.”
Excuse me while my marketing professional self drools!
My 15 minutes of fame
Well, I was so excited about what he’s offering and excited for the future of NFTs that I had to tweet about it!
I felt like he’s finally taking something in the right direction because this is something that people could actually enjoy with access and an experience OR something that an individual could profit on over the three years if they opt to sell their NFT.
A simple tweet and a nanosecond later, my phone notifications started going haywire! “What in the world,” I thought.
And there it was. Gary had like, commented, retweeted, AND followed me back! My marketing day, month, year, and even life were JUST made from that short interaction.
I’ll drink Gary’s kool-aid any day of the week. I believe in what he preaches, and it’s an honor that I got to have his attention for a few seconds.The Top 5 Gary Vaynerchuk Quotes That Will Improve Your ProductivityHere are 5 quotes Gary Vaynerchuk has shared that motivate, especially in periods where productivity is lacking.medium.com
The final verdict
At the time of my writing this, the official launch hasn’t begun. The projected time frame is around 9 p.m. EST. Whether or not it launches today, there’s a lot to be excited about.
We all want access to something. Whether it’s a celebrity or an experience, I think Gary will be challenging the market and other celebrities to deliver on something that can level to what he’s offering— or maybe even eclipse it.
The sky is the limit, and the future is NOW!
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This article was originally posted on Medium.com